Her craft is inspired by the natural treasures found on the shores of New Zealand. We sit down with Naomi from Found Treasure to talk about her hand crafted jewellery brand, inspired from the shells and sea glass found on her walks along the beach.
Tell us how Found Treasure came to fruition.
I thoroughly enjoy the creativity, the sentimental value and the feeling of empowerment that it gives me.
What do you see for the future of Found Treasure?
What challenges have you faced with the brand?
How is Found Treasure contributing to environmental sustainability?
Found Treasure was created through a love of the ocean and a need to create, so the values of being eco friendly came naturally from the start. Using seaglass is a form of recycling in an artistic way, turning what was once trash into treasure. Treasure is however you see it, however you find it and maybe even reminds you of one special place. The colours and textures of recycled and compostable packaging work so well with the beachy tones that I am inspired by and there really is no need to wrap pieces in plastic. Starting a brand enables you to make eco conscious decisions right from the beginning which I am so proud of. I discovered R3 packaging, an NZ based company who supply compostable mailer bags who I use to post each treasure! Plus, a local supplier Feather & Stone who hand make textured paper in the most beautiful shades. The natural jute string finishes the wrapping and adds to the beachy textures and to the moments of receiving a handmade gift. I've put a lot of energy into designing the packaging so that it is not only special, it's also sustainable. As I realise how responsible I am as a maker, bringing pieces into the world for people to enjoy & to feel absolutely no guilt for. Treasure is found and it's what you make of it.